Saturday, April 6, 2013

Just How Powerful is a Mobile Phone

"People love their devices so much that there is now a network that our CEO Jonah Peretti has called "The Bored in Line Network" comprised of people rapidly sharing and consuming content while standing on lines at stores and other places. This network is so real that gum sales are down $3.5 billion and magazine sales are down 8.2% as people consume and share content on their phones while waiting to checkout at grocery stores rather than making impulse purchases from nearby racks." - from a Linked In post I read this a.m.

Man, if I was a marketer, I'd have a mobile strategy tomorrow.